Witch Fever have today shared a new Salem witch trials meets cbeebies style music video for “Bully Boy”, a single of their new EP Reincarnate which was released at the end of Octover via Sony’s Music For Nations. A vinyl version of the EP will be released on Friday 3rd December, with a in-store performance at Rough Trade East this Saturday 4th December as well as signing. Pre-order HERE or tickets HERE which come with the vinyl.
On the single, singer Amy says,
“We wrote Bully Boy after we played a gig where the guitarist from one of the support bands shouted at us on stage to take our tops off. For us Bully Boy is our combined rage about these experiences funnelled into one track. The alternative music scene is still very much a ‘boys club’ leaving female and non-binary people vulnerable to misogynistic and sexist behaviour, and we are always challenging this. Bully Boy is cathartic, and empowering in its anger.”
She continues, “The video is different to anything we’ve done before! The lyrics are quite brutal so we thought it’d be fun to turn it on it’s head and create something that on the surface is colourful and fun but has a dark undercurrent. Sam O’Leary, the director and editor, did a sweet job and never fails to capture exactly what the song needs! Sam and Roma Allenby created the concept together and hit the nail on the head!”
Watch the new video below!