iogi – everything’s worth it Album Review

Raw Tapes – 2021

Tel Aviv native Yogev Glusman aka iogi returns with the follow up to 2018’s the ceiling. The multi-instrumentalist premiered his incredible songwriting and production talents on his debut after years of playing as a session musician with bands and artists such as A-WA and Idan Raichel. He now returns with an album that not only expands on the sounds and sights he brought to his debut album, but refines them to their most resonant form.

One of the most immediately captivating elements of this album is the production and sound design that iogi uses to transform these songs from longing ballads into swirling soundscapes that draw you into every sound and movement. From the moment the album opens with “you/me/everyone” you are drawn in by the funk infused guitars and synth-wave synthesisers that could have been taken straight from Jerry Paper’s Chameleon World. Every sound is vibrant and rich with definition and the short cut panning synth samples that speed by are a super smooth speedway to the next portion of the song. Then moving into the emphatic “oh yes” the searing guitar lines propel you along with immediate motion. Basking in a summery groove in the chorus you can feel the distinct free-flowing emotion pouring out at every moment, especially at the tracks climax as a wall of harmonies and fast paced guitars build to create the feeling of true captivation.

And this deep driving emotion is one that can be heard throughout this album. On “disney world” he compares the feeling of being with someone to the most magical place on earth. “Every time I think of her, it just puts my mind in such a place I can’t ignore, sometimes it makes me feel like i’m really in Disney World” he sings before the swooning guitar lines lead into the instrumental break. If you’re looking for a moment on this album to really blow you away at how captivating the sound is then look no further than “bliss”. Opening with a twinkling piano that makes you feel as though you’re sitting on the edge of an ocean, staring out as the sun slowly sets in front of you. “You will never really understand the way you make me feel, I would not be lying when I tell the truth that you’re the only thing thats real” he sings over a palette of warm synthesisers and comforting guitars. The deep connection that iogi is describing can be felt in every aspect of this song, bringing you right into this state of euphoria as the sounds swirl around you.

In our interview with iogi he described the sound of this album as “indie-pop, with influences from 70’s folk and psychedelic music” and the way that these sounds are blended so seamlessly together help make this album feel timeless. On “symphony of blue” the track opens with a tender folk piano ballad that exuberates some of the same 70’s nostalgia that was found on Montero’s 2018 album Performer. But the track quickly switches up to induce a sexy and groove filled funk chorus that is oozing with unapologetic sexiness, saxophones and all. Then on title track “everything’s worth it” you can find all the elements of a psych pop classic. The woozy soundscape is warm and encompassing and the add flairs of jazzy guitar lines glide over you like a soft summers breeze as iogi sings of the acceptance of self, “I try to be like myself, I would never choose to be someone else, That way I could meet some beautiful people”.

Throughout this album the one key element that binds this joyful journey together is the consistency of punchy and colourfully vibrant songwriting. There isn’t a moment where you aren’t dancing along, reminiscing about loved ones or just lost in the blissful soundscapes that encapsulate this album.

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